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As the energy efficiency tidal wave continues to strengthen, Big Oil has decided to join in on the fun. Whether it's just a PR move or more sincere, the participation of companies such as those that are Big Oil (ExxonMobil, BP America, Chevron, Shell, and ConocoPhillips) and their large funding resources will be important to bring this industry to a higher level. After reading this article, a previous Wall Street Journal piece on “The Climate Change Lobby” came to mind. Here Jim Rogers, CEO of Duke Energy, perhaps said it best: “If you don't have a seat at the table, you'll wind up on the menu."
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